A business, organization, or community that lacks a well-functioning website and a positive digital presence is overlooking a potential audience of 5.7 billion individuals who actively engage with the Internet every day. While it's not feasible to reach all 5.7 billion users, nor is it advisable due to the need for customer qualification, embarking on digital development opens up the possibility of accessing this market and discovering clients who are the perfect fit for your business, even if they were previously unaware of your existence.